We have curated the brand revitalization project for PMI Tutoring to enhance its perception and user experience across touchpoints. How? By showcasing what sets the service apart from the competition through an omnichannel strategy.
PMI Tutoring is the public-facing brand of the credit mediation company BFS Partner, which, for over 30 years, through a semi-SaaS platform and a network of tutors, aims to “sit on the same side of the table” with banks and SMEs by guiding them through the credit process. It offers comprehensive consultancy services up to the disbursement of credit.
BFS Partner understands that it’s time for a shift in focus: making the customer experience as immediate and effective across all touchpoints with an integrated strategy that works in tandem with the network of tutors. Goals: increase service awareness among target businesses by communicating all its innovations and generating qualified leads.
To create an effective positioning through a new centered brand identity and its comprehensive strategy. How? Through a concept, #impresapermano, which will provide direction and personality to communication across all channels, aiming primarily for a shift in perception of PMI Tutoring as a reference point for businesses, followed by increased awareness of the service and eventually its adoption.
To create an effective positioning through a new centered brand identity and its comprehensive strategy. How? Through a concept, #impresapermano, which will provide direction and personality to communication across all channels, aiming primarily for a shift in perception of PMI Tutoring as a reference point for businesses, followed by increased awareness of the service and eventually its adoption.
1. Development of a new brand identity for PMI Tutoring, reflecting the effectiveness and immediacy of the service.
2. Launch of the #impresapermano concept to provide a unique direction and distinctive personality to communication across all channels.
3. Implementation of an integrated communication strategy to ensure a consistent and comprehensive customer experience.
4. Creation and dissemination of targeted content to increase service awareness among target businesses and to convey the innovations and benefits offered by PMI Tutoring.
