A timeless world of memories to unwrap. Rossana candies are an icon of sweetness and childhood emotions. A classic that since 1926 has captured the hearts and palates of millions of Italians. In 2015, the Rossana brand was acquired by Fida Candies, a historic company specialized in the production of quality candies, with the intention of bringing it to new heights.

After the acquisition, the company feels the need to elevate Rossana candies to the status of a lovemark brand, even for the new generations who may not be familiar with them, starting from the basics. Objective: create an online home capable of enhancing both the product and the history, translating them into a contemporary language for the new generation without alienating the old.

Attualizzare il prodotto con un concept universale e fresco, memore della tradizione ma proiettato al futuro: #rossaitaliana. Come? Con uno nuovo posizionamento digitale e un experiential site che unisce la nostalgia dell’infanzia all’evoluzione del brand. La storia della marca diventa uno strumento di seduzione per immergere le nuove generazioni nella rinnovata identità delle caramelle.

Modernize the product with a universal and fresh concept, reminiscent of tradition but projected into the future: #rossaitaliana. How? With a new digital positioning and an experiential site that combines childhood nostalgia with the brand’s evolution. The brand’s history becomes a seduction tool to immerse the new generations in the renewed identity of the candies.